Frequently Asked Questions

Real answers for real business owners. We keep it honest, local, and easy to understand.

About Hometown Impact

What is fractional marketing?

Fractional marketing is part-time, high-level marketing leadership—without the full-time cost. We bring that support on-site each week to help you build visibility and momentum.

What does “embedded marketing” mean?

Embedded marketing means we work from inside your business, not behind a screen. We show up weekly to lead strategy, create content, and drive local SEO results face-to-face.

How much does Hometown Impact cost?

Our most popular plan is $2,500/month for four hours per week on-site. That includes strategy, content, SEO, and vendor management—no contracts or hidden fees.

Is there a contract?

No long-term contracts. All plans are month-to-month. If it’s not working, you’re not locked in.

Who will I be working with?

You’ll work directly with Jeremy James, founder and veteran business strategist. No outsourcing. No handoffs. Just one trusted marketing partner.

Local Marketing & SEO

How do I get my business to show up on Google Maps?

Optimize your Google Business Profile with consistent info, photos, and updates. We do this weekly as part of your embedded support.

What is local SEO and why does it matter?

Local SEO helps your business show up when customers search “near me.” It improves rankings, clicks, and calls—without paid ads.

How often should I post on social media for my business?

3–5 times a week is ideal. But we focus on consistency and quality. Our embedded approach keeps your channels active without the hassle.

What should I do if I get a bad online review?

Respond quickly, calmly, and offer to resolve it. We help craft responses and improve your review strategy moving forward.

Do small businesses really need a blog?

Yes. Blogging builds SEO by answering real customer questions. It brings long-term traffic and trust. We help you plan and write it.

Getting Started

What’s the first step if I’m interested?

Book a free 15-minute call. We’ll talk through your business, explain how we work, and decide if we’re a fit. Book a call →

How fast will I see results?

Most clients see improvements in the first 30–45 days. SEO takes time, but content, reviews, and consistency start week one.

Can you work with businesses outside Knoxville?

We focus on in-person support in the Knoxville area, but can occasionally offer hybrid help if you’re nearby. Just ask.

Need the full picture?

You’ll know in 3 clicks whether we’re a fit.