Hwy 70 Case Study

Building a Steady, Trust-First Construction Brand

Hwy 70 Construction & Home Repair is a veteran-led home repair and light construction company serving Huntingdon, Camden, McKenzie, Paris, and surrounding communities across Carroll, Benton, and Henry Counties in West Tennessee.

This case study exists for one reason:
to confirm what people already hear about the business before they call.

The Goal

In small towns, contractors aren’t chosen online first.
They’re chosen by reputation.

The role of this page—and the broader digital presence—was not to generate demand, but to remove doubt when someone searched for Hwy 70 Construction after receiving a referral.

Everything was built to feel steady, familiar, and accurate.

How It Was Built

The focus stayed on consistency, not volume.

  • Clear service area language tied to real towns and counties

  • Plain descriptions of services actually offered

  • Real photos and updates from ongoing work

  • No exaggerated claims or promotional language

The website, Google profile, and social presence were designed to align with how the company shows up on the job: reliable, communicative, and straightforward.

Facebook as a Community Signal

Facebook was treated as a community space, not a marketing channel.

Activity focused on:

  • Sharing real job progress

  • Acknowledging customers and local businesses

  • Participating in local conversations

The goal wasn’t reach or posting frequency—it was familiarity.
When people looked up the business, they saw a local contractor engaged in the same spaces they use every day.

Technical Notes

For those interested in the details:

  • Google Business Profile verified and maintained for Huntingdon, TN, with service areas covering Carroll, Benton, and Henry Counties

  • Visibility in local map results for handyman and home repair searches in Huntingdon, Camden, McKenzie, and Paris

  • No paid ads used for local visibility

  • Website built for clarity and speed, with consistent business information across platforms

Short-term tactics and keyword-stuffed content were intentionally avoided.

Why It Works

In communities across West Tennessee, growth comes from being known, not being loud.

This case study reflects a simple idea:
when your online presence matches your real-world reputation, people feel comfortable reaching out.

Service Area

Hwy 70 Construction & Home Repair serves homeowners and property owners throughout:

  • Huntingdon, TN

  • Camden, TN

  • McKenzie, TN

  • Paris, TN

  • Carroll County, Benton County, and Henry County, Tennessee

Along Highway 70 and surrounding West Tennessee communities.

Built right. Done steady.