Google LSA Reviews Are Now Tied to Your Business Profile—Here’s What That Means for East TN Businesses
If you’ve been running Google Local Service Ads (LSAs), you might’ve noticed a sudden bump—or shake-up—in your Google reviews over the weekend. As of July 11, 2025, Google has officially moved all LSA customer reviews under the management of your Google Business Profile (GBP).
This isn’t a glitch—it’s a permanent shift. Google is consolidating review management, and that has big implications for how East Tennessee service businesses show up in search results.
What Changed?
Here is the email notification sent out by Google in case you missed it.
Google recently sent an email to LSA advertisers confirming the update. Here's the key message:
“Starting on 07/11/2025, your customer reviews will be fully managed from Google Business Profile, not your Local Services Ads account. All existing reviews will be verified against Google Maps Review Policies. If a review is suspected of not complying with these policies, it may no longer appear on your profile.”
What That Means for Local Service Businesses
✅ Your review total may have changed. If you had reviews tied to LSAs, those now count toward your main Google Business Profile. Expect your visible review count—and potentially your star rating—to shift slightly.
✅ Old reviews are being re-verified. Some reviews may disappear if they don’t meet Google’s standard guidelines. That includes reviews that came from questionable sources or didn’t align with Google Maps policies.
✅ Your local search visibility is affected. Google made it clear that review count and star rating can impact your LSA ranking. Now that reviews live inside your GBP, that’s your new foundation for credibility.
What You Should Do Now
For East Tennessee contractors, roofers, HVAC techs, and home service pros, this is the moment to double down on local trust signals.
Here’s what we recommend:
Audit your GBP immediately. Make sure your business name, hours, photos, and service areas are accurate.
Start a fresh review campaign. Use Google’s direct review link and ask satisfied customers to leave feedback.
Monitor for missing or removed reviews. If something important disappears, flag it or respond through your GBP account.
Integrate reviews into your marketing. Highlight top reviews on your website, social media, and printed materials.
Why It Matters in East Tennessee
Whether you’re in Knoxville, Maryville, Jefferson City, or down through Cleveland, TN—your Google Business Profile is now the heartbeat of your local reputation. Customers are searching "near me" with expectations, and your star rating is often the first impression.
At Hometown Impact, we work inside your business every week to clean up your GBP, launch review strategies, and build visibility that actually brings in calls—not just clicks.
Want Help Managing Your Profile?
We offer embedded marketing support for East Tennessee businesses that want real traction—not more to-dos.
📞 Let's fix your foundation.
Visit: www.hometownimpact.com/how-it-works
